The Challenge
Drape & Co. was a fashion boutique running entirely on Instagram DMs and WhatsApp orders. Managing inventory was manual, payments were through UPI screenshots, and order tracking was done via spreadsheets. The team was spending 6+ hours daily just managing incoming messages and confirming orders.
The Solution
They signed up on OVVEE and chose the Fashion Ecommerce template. Within a single afternoon, their entire catalogue was live — with product variants (size, colour), a branded storefront, and Razorpay checkout integrated. Customers could browse, add to cart, and pay directly without any back-and-forth on WhatsApp.
The Results
Within 90 days, monthly revenue grew 3x. The automated order management system eliminated manual tracking entirely. Abandoned cart recovery emails alone recovered ₹1.2L in the first month.
OVVEE turned our Instagram side hustle into a real business. We went from DM chaos to a proper store in one evening.
Business Details
OVVEE Features Used
- Fashion Ecommerce Storefront
- Product Variants (Size, Colour)
- Razorpay Payment Integration
- Abandoned Cart Recovery
- Inventory Management
- Coupon & Discount Engine
- Order Management Dashboard
- Customer Accounts & Order History